2026年4月10日，星期五，14:30-17:00
随着全国两会落下帷幕，中国经济进入“十五五”规划的开局阶段。过去一年的增长目标顺利实现，但消费与投资动力不足、物价持续下行、房地产市场调整等结构性问题仍在考验经济韧性。在这一关键节点，如何理解中国短期经济波动背后的政策逻辑与长期结构，成为企业与市场共同关注的问题。
4月10日，北大光华-凯洛格国际EMBA项目将在香港举办全英文公开课，邀请北京大学经济政策研究所副所长、北京大学光华管理学院应用经济学系颜色教授带来主题为 “
短期中国经济和政策的长期逻辑” 的课程分享。本次课程将从更深层的历史、社会与制度结构出发，解析中国经济运行中的关键矛盾，并重点探讨在“十五五”开局之年，中国为应对结构性挑战可能推出的政策方向与治理思路，从更长期的视角理解中国经济的发展路径及其对全球格局的影响。
届时，光华管理学院副院长、市场营销学系沈俏蔚教授也将在现场介绍项目概况、课程设置、报考条件等权威资讯。
活动设有互动答疑环节，诚邀各位参加！
Guanghua-Kellogg EMBA Sample Class & Info Session @Hong Kong April 10, 2026, Saturday, 14:30-17:00
As China enters the opening stage of its 15th Five-Year Plan following the conclusion of the annual “Two Sessions,” the economy stands at a critical juncture. While last year’s growth targets were successfully achieved, structural challenges remain, including insufficient momentum in consumption and investment, continued downward pressure on prices, and adjustments in the real estate market. At this pivotal moment, understanding the policy logic behind China’s short-term economic fluctuations and its longer-term structural dynamics has become a key concern for businesses and market participants alike.
On April 10, the Guanghua–Kellogg EMBA Program will host an English-language Sample Class in Hong Kong. Professor Se YAN, Deputy Director of the Institute for Economic Policy Research at Peking University and Professor in the Department of Applied Economics at Guanghua School of Management, will deliver a lecture titled “Long-term Perspectives of the Short-term Chinese Economy and Policies.”
During the event, Professor Qiaowei SHEN, Associate Dean of Guanghua School of Management and Professor of Marketing, will introduce the Guanghua–Kellogg International EMBA Program, including its curriculum, admissions requirements, and key features.
An interactive Q&A session will also be included. We warmly invite you to join us.
English Version
活动详情 Event Details
活动时间 Date & Time:
2026年4月10日 14:30-17:00
April 10, 2026, 14:30-17:00 (GMT+8)
活动地点 Location:
香港中环华懋中心二期
Two Chinachem Central, Hong Kong
活动语言 Language:
英语 English
主讲教授 Speakers
颜 色
YAN Se
北京大学光华管理学院应用经济学系副教授
Associate Professor of Applied Economics
Guanghua School of Management
Peking University
颜色于2008年在加利福尼亚大学洛杉矶分校(UCLA)获得经济学博士学位，曾担任方正证券首席经济学家，以及渣打银行（中国）有限公司资深经济学家和宏观研究负责人。他在过去七年期间成功将学术研究与现实政策分析结合起来，为政府部门提供了大量经济政策咨询与分析服务。曾主持和参与多项国家部委的研究课题，获得表彰。研究方向是宏观经济学、中国经济和经济历史，在上述研究方向发表了多篇学术论文。
Prof. YAN holds a Ph.D. in Economics from UCLA. He previously served as the Chief Economist of Founder Securities and as the Senior China Economist and Executive Director in charge of macro research at Standard Chartered Bank (China) Limited. Over the past seven years, he has successfully integrated academic research with practical policy analysis, providing numerous economic policy consulting and analysis services to government departments. He has led and participated in multiple research projects for national ministries and commissions, receiving awards and recognition for his contributions. His research focuses on macroeconomics, the Chinese economy, and economic history. He has published numerous academic papers in these fields.
沈俏蔚
SHEN Qiaowei
北京大学光华管理学院副院长、市场营销学教授
Associate Dean and Professor of Marketing
Guanghua School of Management
Peking University
沈俏蔚，北京大学光华管理学院市场营销系教授，光华管理学院本科研究生项目主任，博士生导师，教育部“长江学者”特聘教授。她于2008年获得美国加州大学伯克利分校（UC Berkeley) 市场营销专业博士学位，此前获得北京大学经济学学士、硕士学位。2008年至2015年任教于美国宾夕法尼亚大学沃顿商学院，2015年秋至今任教于北京大学光华管理学院。研究领域包括企业与消费者决策的量化模型，社交与新媒体以及营销策略等。
Qiaowei SHEN is Associate Dean and Professor of Marketing at Guanghua School of Management, Peking University. Prior to joining Peking University, she was a faculty at the Wharton School, University of Pennsylvania. Professor Shen received her Ph.D. in marketing from UC Berkeley and her M.A. and B.A. in Economics from Peking University. Her research interests include empirical modelling of firm and consumer decision making, social interactions and new media, and competitive marketing strategy.
内容来源北大光华EMBA
